i had an epiphany the other day: apple and anheuser-busch are a whole lot alike. the business model for both is simply to find a solid product that appeals mainly to a niche audience, water it down so that it is acceptable to the general public, and then market the ever-living crap out of it. really, deep down, apple is not a consumer electronics company and anheuser-busch is not a beer company; they are both simply marketing companies who exist solely to sell as much of whatever as possible.